The challenges in the consumer goods industry range from the idea to the development and production of a high-quality product to sales and marketing. Whether food, beverages, cosmetics, electronics or lifestyle products, whether food or non-food. What is needed above all are specialists and managers from the areas of sales and marketing, research, product development and production, advertising and brand development, procurement, logistics and controlling, PR, communications and human resources. Employees are often surrounded by well-known brands.

Therefore, the consumer goods industry is not as affected by the shortage of skilled workers as other industries. Often it is the feeling of being part of a well-known or renowned brand that has a certain appeal for many graduates - the favourite brand or the brand with which one can identify particularly well becomes the employer. Several consultants from PERSONAL TOTAL have themselves developed their careers in the branded goods industry and have been entrusted with TOP management tasks in which they have had a significant influence on the personnel and organisational development of their companies. They have gained valuable experience that they have brought into their work in HR consulting and further professionalised, and which has supported them for years in making successful appointments up to the top management level.