The demands on HR management in retail are becoming more extensive and complex. On the one hand, it is necessary to ensure demand and succession on the sales floor and in the classic leadership and management functions. On the other hand, the dynamics of globalisation, digitalisation and the development of new business areas often create a need for specialists and managers in new disciplines or specialist areas such as e-commerce, marketing, IT, logistics, CSR, compliance, engineering or human resources development that cannot be covered by the company's own junior staff. On the one hand, retail companies have worked very hard on their employer branding and are aggressively recruiting good academics to fill their management positions; on the other hand, they are increasingly opening up to specialists and managers from industry, consulting or related sectors. For years, PERSONAL TOTAL has supported some of the most renowned retail companies in Germany in their recruitment measures and has been the problem solver in particularly difficult staffing processes. Over the years, a very extensive and qualified network of candidates with an affinity to the retail industry or relevant experience in the industry has been created in this competence centre for retail, both in the B2B and B2C sectors.