Hardly any other market is as heterogeneous and complex as the beverage industry in Germany, hardly any other market is still so strongly characterised by medium-sized structures and family businesses, both in the industry and in the beverage trade. The number of breweries in Germany alone is almost 1,400 with a total of more than 5,000 beer brands, and in the category of turnover over 10 million alone there are more than 200 specialist beverage trade companies. The beverage industry is still very much a regional industry; companies have to operate regionally but still be able to keep up with national and international trends and developments in order to remain competitive. This also means a special and specific challenge for the search for qualified specialists and managers. With its Beverage Competence Centre, PERSONAL TOTAL has in-depth experience and expertise in the entire beverage sector and the specific conditions and structures there.

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